Whey to Yay!

The Sports Supplement Industry is Broken...

Australian Natural Protein Company was founded by exercise scientists, who are also parents and lovers of all thing’s health and fitness. We love good food and feeling energetic. We turned this love into helping others to become fit, healthy and happy. We studied exercise science and nutrition at university and have been fortunate to work alongside some of the leading authorities in the fitness industry. We love seeing people get strong, healthy and most of all happy.

We Couldn't Find What We Were Looking For

We get asked a lot of questions about which supplements to take to maximise recovery from exercise. Unfortunately most of the supplements on the market are based on pseudo-science (i.e – no solid evidence to support their effectiveness) or packed with all kinds of nasty fillers and unnecessary ingredients. This makes us sad. And mad. And you don't want to see us sad or mad...

We Didn't Want Our Clients and Family Taking The Bad Stuff 

Good, evidence based nutrition has always played an integral part in the successes of our clients. A plethora of research conducted over the past three decades has convincingly demonstrated the benefits of consuming a high quality protein source in close proximity to a weights training session to increase strength, muscle mass and improve body composition.

There is virtually unanimous agreement amongst specialists that whey protein is the ideal choice in this context, owing to its superior amino acid profile, rapid rate of delivery to working muscles and the highest ability to turn on muscle protein synthesis when compared to all other proteins. Sadly, the vast majority of supplemental whey protein powders, contain whey from feed-lot, grain-fed cows, an impressive array of artificial sweeteners, unpronounceable chemical additives, and a host of unproven ingredients.

So We Decided It Was Time To Make Our Own

And so after years of unsuccessfully trying to source a yummy, locally made, natural, evidence based whey protein powder for our clients and families, we created Australian Natural Protein Company. 


Our Recipe Uses Lashings of Research and Integrity, Formulated with YOUR very best health in mind.

  • Integrity and transparency: We want to provide something truly wonderful that will benefit your health and your training. We will go to whatever measures necessary to do so. This means we don't go for cost cutting alternatives at the expense of YOUR best interest - YOUR health. We also won't use trickery to have you believe that you are consuming something good when in fact it is not. We will always be honest and provide you with all the information about our ingredients and the reasons why they appear in our products.
  • We care deeply about where our ingredients come from, and expect the same from our suppliers. The whey comes from 100% healthy and well cared for Australian grass-fed dairy cattle. Our suppliers have a zero tolerance policy for any act of animal cruelty and the farms are routinely audited to ensure they are complying with excellent animal care standards. The dairy cows graze on the lush pastures of the south-western coast of Victoria. Being certified pasture-fed, means that for at least 70% of any year the cows diet consists of only the naturally occurring grass in the field in which they live. Outside of this, at times of the year when grass does not flourish, they are fed green vegetation (known as silage). In rare and extreme circumstances such as drought, the cows will be fed Australian grains as a means of preservation.
  • We use only the finest restaurant quality real foods to add nutrients and flavour. We spare no expense to use ingredients that are only the very finest, sourced locally and ethically and are used by some of the best restaurants in the country. We do not use cheaper alternatives such as 'natural flavours' to give the products their superior taste. The ingredients are of such high quality that we don't need to (plus we find the alternative to be misleading and not in the best interest of YOUR health).
  • All of the ingredients are beneficial and we exclude anything else that is unproven or unnecessary. We just simply don't add anything that you don't need. Just great quality whey protein powder that does the job it is meant to do. And it just happens to taste unbelievably good. Plus, the products are certified gluten-free and a good source of dietary fibre.

So lets re-cap:

No additives
No feed lot, grain-fed whey
Locally made
Thoroughly researched
The best possible ingredients

That's our promise to you.

Check out our BLOG for more on these topics.
We sincerely hope you love and enjoy the benefits of consuming our blends as much as we do, and feel good that you are supporting an Australian business.
Yours in health - The ANPC Team