We source whey from 100% Australian grass-fed cattle and use only the fine dining, farm-to-table quality, real, whole foods to add nutrients and flavour. All of our ingredients are beneficial and we exclude anything else that is unproven or unnecessary.

Our whey comes from happy cows that graze on the lush pastures of the south-western coast of Victoria. Being certified pasture-fed, means that for at least 70% of any year the cows diet consists of only the naturally occurring grass in the field in which they live. Outside of this, at times of the year when grass does not flourish, they are fed green vegetation (known as silage).

We spare no expense to use ingredients that are only the very finest, sourced locally and used by some of the best restaurants in the country. We do not use cheaper alternatives such as 'natural flavours' to give our products their superior taste. Our ingredients are of such high quality that we don't need to (plus we find the alternative to be misleading).

We also don't add anything that you don't need. Just great quality whey protein powder that does the job it is meant to do. And just happens to taste unbelievable good.

No additives
No feed lot, grain-fed whey
Locally made
Thoroughly researched
The best possible ingredients

That's our promise to you. 

Plus our products are certified gluten-free and a good source of dietary fibre.

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Our recipe uses lashings of research and integrity, formulated with your very best health in mind.

HAPPY COWS & ETHICAL BUSINESS

Our whey comes from 100% healthy and well cared for Australian grass-fed dairy cattle. Our suppliers have a zero tolerance policy for any act of animal cruelty and the farms are routinely audited to ensure they are complying with excellent animal care standards. The dairy cows graze on the lush pastures of the south-western coast of Victoria. Being certified pasture-fed, means that for at least 70% of any year the cows diet consists of only the naturally occurring grass in the field in which they live. Outside of this, at times of the year when grass does not flourish, they are fed green vegetation (known as silage). In rare and extreme conditions such as drought, the cows will be fed Australian grains as a means of preservation.

INTEGRITY & TRANSPARENCY

We want to provide something truly enjoyable that will benefit your health, wellness and fitness. We will go to whatever measures necessary to do so. This means we don't go for cost cutting alternatives at the expense of your best interest - your health. We also won't use trickery to have you believe that you are consuming something good when in fact it is not. We will always be honest and provide you with all the information about our ingredients and the reasons why they appear in our products.

REAL WHOLEFOODS

We are only interested in foods that are real, and don't mess up our gut flora. There is a problem in our current food industry that values dollars over health, and this is why we are having so many issues with the natural functions of our bodies. We make sure that our tastes are real which is why it's SO YUMMY. Our vanilla beans are straight from the vines and ground finely. Our cocoa beans are harvested organically and made from traditional methods for an intense flavour. The reason why the finest restaurants in the world use farm-to-table ingredients is simply because it's better. This is why we do this too.